ABOUT LUKE XU
Brand Story
One of the most prestigious jewelry brands in the world and a company where he had worked for nearly six years. Fascinated by the world of high jewelry, Mr. Xu set out to create a brand of his own, with only the world’s rarest and most valuable natural precious stones, including colored diamonds, rubies, sapphires, emeralds, and other fabulous gems.
Among all the pieces he has designed and created, there are a diamond necklace with an 11.50 cts exceptional unheated Mozambican Pigeon Blood ruby as its center piece, a pair of diamond earrings each mounted with a 6 cts unheated Pigeon Blood ruby from Mozambique, also a pair of earrings set with 20 cts of finest Columbian Emeralds, a Columbian Emerald ring with a 11.39 cts center stone without clarity enhancement, an important 7.01 cts Pigeon Blood ruby ring with no indications of heating, a 10 cts Fancy Yellow diamond ring in VVS1 clarity mounted in a classic setting, just to name a few. He has also handled a lot of DIF stones in the 8-10 carat range, pink, green and blue diamonds and Kashmir sapphires, Burmese rubies, and Columbian emeralds with no oil etc.
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About Mr. Xu
A man with an innate sense of style and beauty, and an eye for the most beautiful gemstones of the highest quality. Mr. Xu looks to dazzle the world with his meticulously handcrafted jewelry and unique creations…
A first generation immigrant of Chinese descent, Mr. Xu arrived in the United States in 2002 to pursue a Master’s degree in Journalism.
He lived and worked in New York City, Los Angeles and now resides in Las Vegas. He often jokes about the fact he didn’t end up being a journalist as he had planned, instead became a salesperson/sales manager for some of the world’s top luxury brands including Cartier, Van Cleef & Arpels, Chopard and Harry Winston and later on launched his own jewelry brand, against all odds.
In his words, “Life has its own way of teasing us, sometimes. Hold on tight and enjoy the ride”.
His clients include celebrities and socialites in both mainland China and the US.
A first generation immigrant of Chinese descent, Mr. Xu arrived in the United States in 2002 to pursue a Master’s degree in Journalism.
He lived and worked in New York City, Los Angeles and now resides in Las Vegas. He often jokes about the fact he didn’t end up being a journalist as he had planned, instead became a salesperson/sales manager for some of the world’s top luxury brands including Cartier, Van Cleef & Arpels, Chopard and Harry Winston and later on launched his own jewelry brand, against all odds.
In his words, “Life has its own way of teasing us, sometimes. Hold on tight and enjoy the ride”.
His clients include celebrities and socialites in both mainland China and the US.